One of my favourite talks we've had with Patrick Burgoyne to date. The theme was centred around Diversity vs Specialism in design, to walk us through this debate he spoke about several practitioners and their respective styles.
Saul Bass - a diverse, rich body of work across disciplines including: film, posters, corporate identities, film titles, animation, illustration, advertising and commercial advertising. There's very little Bass hasn't been involved in. His varied career helped by his links with Hollywood and living on the West Coast of the US.
Robert Brownjohn - a British designer, known for the timeless title sequences for James Bond films. Also involved in advertising and logo design, thus spending his career bouncing between graphic design and advertising. (Patrick admits this was a luxury unavailable in present day since the boundaries between the two are a lot more rigid nowadays and far more difficult creatively to move from one to another.)
David James - an unsung hero of the design world. Specialised in design concerned with the music industry, making his name by designing for record sleeves. Worked with photographer Trevor Key. Grew tired of the music industry however, met a photographer and worked as an art director for Prada, combining art direction with interesting photographers. Less print more imagemaking.
David James - an unsung hero of the design world. Specialised in design concerned with the music industry, making his name by designing for record sleeves. Worked with photographer Trevor Key. Grew tired of the music industry however, met a photographer and worked as an art director for Prada, combining art direction with interesting photographers. Less print more imagemaking.
Tom Hingston - Music, identity projects and onto fashion, title sequences too. Design is moving forward in terms of production, invest into large modern facing facing projects in the Music Industry. Designing for record sleeves is now a very small part of the large scale job that targets larger base of online users and beyond. Tom Hingston Studio is a cutting edge example of an agency embracing a digital age in its iconography and multidisciplinary approach.
Scott King - Art director of Sleazenation, re imagining imagery. CRASH publication, became disilusioned with magazines and went into the world of exhibitions, posters. Created satirical Vogue covers, humour. Making a new name for himself in the art world following your work in the commercial arena. (Consider transitions)
Malcolm Garrett - Success and acclaim but not a household name. Working for Buzzcocks, Fuse Mag for Brody, Duran Duran sleeves. Then had an epiphany about the computer, becoming fascinated with digital design and abandoning his earlier interests. Hypermedia book, Web Design, Digital-on-screen work, experimental design. His contribution to digital design was huge, despite sacrificing his profile in the design world in favour for his new found passion in an opposite discipline.
Irma Boom - Book Designer, Holland. Had an interview with Total Design , Wim Crouwell, which didn't succeed so she pursued her own passions. Worked for ducth stamp book, being radical in her design, with influences that informed her design. Vitra. Meticulous nature, obsessed with playing with the form of the book. Sheila Hicks: Weaving as Metaphor, won an award for Most Beautiful Book in the World.
Enjoy the fortunate position of being in a multifaceted design world and its transitions. Down to you in your career pursuit, perhaps you have ethical considerations. Discover one thing you really enjoy or be diverse. Don't close anything down, build a variety of experiences. Make a network, and develop a client base. Seize opportunities, expose yourself to different jobs, different organisations, countries... there are fantastic opportunities in places worldwide. British designers are a covetable thing.
Take a risk, Make connections, Be with like minded people. What do you need to carry out your optimum design environment? Whats your most productive area?
Specialism, focused on an area and then move into disciplines that could be associated to it.
Malcolm Garrett - Success and acclaim but not a household name. Working for Buzzcocks, Fuse Mag for Brody, Duran Duran sleeves. Then had an epiphany about the computer, becoming fascinated with digital design and abandoning his earlier interests. Hypermedia book, Web Design, Digital-on-screen work, experimental design. His contribution to digital design was huge, despite sacrificing his profile in the design world in favour for his new found passion in an opposite discipline.
Irma Boom - Book Designer, Holland. Had an interview with Total Design , Wim Crouwell, which didn't succeed so she pursued her own passions. Worked for ducth stamp book, being radical in her design, with influences that informed her design. Vitra. Meticulous nature, obsessed with playing with the form of the book. Sheila Hicks: Weaving as Metaphor, won an award for Most Beautiful Book in the World.
Enjoy the fortunate position of being in a multifaceted design world and its transitions. Down to you in your career pursuit, perhaps you have ethical considerations. Discover one thing you really enjoy or be diverse. Don't close anything down, build a variety of experiences. Make a network, and develop a client base. Seize opportunities, expose yourself to different jobs, different organisations, countries... there are fantastic opportunities in places worldwide. British designers are a covetable thing.
Take a risk, Make connections, Be with like minded people. What do you need to carry out your optimum design environment? Whats your most productive area?
Specialism, focused on an area and then move into disciplines that could be associated to it.
